2020 ArquiPublicidad / Marketing

If BMW Designed Rails

Posted: 03 Feb 2011 09:14 AM PST

The Siemens group commissioned BWM’s subsidiary Designworks USA to develop a sprawling metro railway for Los Angeles, Munich and Singapore. Aptly called the Metro Inspiro, the design is meant to make all facets of public transport in a train easier. Innovative door-lit graphics, iconography to indicate status and time, and the tree referenced hand rails for passengers of all heights intimate a more user-friendly train.

The interior has a warm, almost organic feel. Materials like cork, rich woods and adaptive lighting make the Inspiro one of the most comfortable and eco-friendly trains to ride. Good news is Siemens just received an order for one in Poland. Not sure when construction starts but I’m already anxious to ride it.

Designer: BMW DesignworksUSA



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